We’ve updated how Vitamin A (IU) is calculated for our USDA foods. It turns out that the USDA values are using an out-dated method for calculating IU that has been discredited in recent years as being far too generous. It has been shown that our bodies do not convert carotenoids as efficiently as it was previously thought. Where possible, the more accurate values are now being used. You will likely see your Vitamin A target percentages drop significantly, especially if you are a vegetarian.