Our New Look: The Details Behind Cronometer’s Makeover

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Welcome, New & Improved Cronometer

Today we are launching a new & improved Cronometer! 

A refresh of our brand has been on our radar for years, but product development had always remained a priority. This year, we decided going through this valuable exercise was long overdue!

Guided by a desire to do business better, we wanted to align our product quality with our image for Cronometer products and communicate it effectively across every channel.  

For those of you who have come to know and love the Cronometer brand, not to worry, the new brand and visual identity maintain a lot of its previous integrity just with a refreshed, modern look and feel. 

Our Mission Remains The Same

For the past 11 years, our mission here at Cronometer has remained the same:

To empower people to reach their health and lifestyle goals by providing them with the most accurate health tracking app on the market.

As with our core values: 

  • Rigorous in science
  • Impartial in diet ideologies
  • Conscientious and respectful of our influence over users’ health
  • Honest, transparent and trustworthy
  • True to ourselves in our growth
  • Compassionate and user-focused in our service and design
 
This brand refresh hopes to reflect our vision for innovation and that we are a leader in the health and nutrition tracking space.
 
We have always focused on improving our food databases and product features, which has left the Cronometer brand feeling dated and at odds with its impressive and increasingly popular product.
 
We aim for the updated brand to provide a better representation of our product and reflect our vision for growth and innovation for years to come.

What's New

1. A New Cronometer Logo

We have simplified and modernized the Cronometer logo. The new logo can easily be used across many design mediums. This means you’ll be looking for a new app icon when opening Cronometer on your phone or tablet.

We’ve also introduced new logos for our Cronometer Gold and Cronometer Pro products.

2. New Colours & Visual Identity

While we couldn’t possibly ditch our favourite colour, orange, we have chosen to add a couple more colours to the brand roster in order to make the app more accessibility friendly and easier to use for any vision-impaired users.

In alignment with one of our core values, rigorous in science, we’ve also introduced a couple fun visual identity pieces, in which our design team refers to as our ‘data dots’ and ‘data rings’. You’ll see these peppered across many visual touch points. 

3. App Redesign

In the latest version of both the web and mobile apps, you’ll notice a few changes. Both apps have received a fresh user interface polish, which includes our new brand colours and fonts, making the app easier to navigate, the data easier to digest and more accessibility friendly.

On mobile, it is important to note that your settings will now be accessed via the top right corner of your dashboard (see below for details), instead of via the navigation buttons along the bottom. 

On the mobile app

On mobile, it is important to note that your settings will now be accessed via the top right corner of your dashboard (see below for details), instead of via the navigation buttons along the bottom. 

On the web app

On the web app, our developers have made a significant overhaul to the code so we’ll now be able to fix bugs and roll out new features, faster.

We’ve moved the navigation from the top and horizontal, to the left side. A vertical navigation saves space and is easier for users to navigate.

Our Cronometer Pro users will also notice some changes. For a detailed breakdown on what those are, click here

Old Us
New Us!

4. Introducing A New Dashboard Feature

On both our web and mobile app, we’re launching a dashboard area!

 For the initial launch, users will be able to choose to show their energy history, their fasting history and/or their weight change chart. The dashboard will also show relevant news and updates, is fully customizable and we plan to add more dashboard functionality in the near future. 

What's Next?

Today our brand reflects the innovative and invaluable product that has helped so many people reach their health goals and uncover their nutrition. 

If you’re one of our valued Beta Users, we would love to hear from you! Please send an email to research@cronometer.com, chime in on our forums or submit your feedback through iOS app feedback. 

We want to thank all of our wonderful users in getting Cronometer to where it is today, we are thrilled that over 6 million of you have chosen us to help you live healthier and happier lives.

Today our brand reflects the innovative and invaluable product that has helped so many people reach their health goals and uncover their nutrition. 

For those of you on the iOS app, you can update to the latest version of the app today on the Apple App Store. Android will be following a phased roll out, and therefore you will likely experience the new changes over the next week.

For our web application, the latest version is live and you can access your exact same account here.

We want to thank all of our wonderful users in getting Cronometer to where it is today, we are thrilled that over 6 million of you have chosen us to help you live healthier and happier lives.

As always, if you have any questions or need help navigating any of these changes, please reach out to research@cronometer.com

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